Serving as a Sacramento Rainbow Chamber of Commerce board member is a great way to develop relationships with other business professionals and contribute to the success of the Greater Sacramento region and its business community. The members of the Board of Directors are elected annually to two-year terms by a vote of Rainbow Chamber of Commerce members in good standing, with half the board elected in alternating years. Nominations for the board open in June and are finalized at the July mixer. Members may vote by e-mail in August or in person at the August mixer, when election results are announced. The President, Vice President, Secretary and Treasurer are elected annually by a vote of the sitting board members following the August election. Rainbow Chamber of Commerce board positions are voluntary, and each board member is required to lead or serve on a committee and attend monthly board meetings. For more information about serving on the Rainbow Chamber of Commerce board of directors, please contact us.
2019-2020 RCC Board of Directors
Joel Hockman, Pucci’s Pharmacy – Rainbow Chamber President
Member since 2016, Owner of Pucci’s Pharmacy on J Street in Midtown. Joel has over 20 years of experience in corporate Marketing and Sales. Along with his husband Clint, a Pharmacist, they decided to purchase a thriving community pharmacy and Pucci’s was a natural fit. Pucci’s is focused on the total health and well-being of Sacramento and the surrounding areas. Their primary goal is to ensure that access to prescription and over the counter medications is delivered in a personalized and compassionate way to all members of the community. This philosophy is especially important to some of the challenging situations faced with the LGBT community of which Joel and Clint take a personal interest in. As a small business owner Joel is eager to work toward ensuring the business community is positioned for success by working with community leaders to focus on issues that drive diversity and economic prosperity.
Diana De Paola, Staff Boom, Immediate Past President
Member since 2009, Diana works for a business process outsourcing called Staff Boom. A graduate from CSUS, Diana has demonstrated an innate ability to deliver results and develop beneficial relationships. From employee relation and sales initiatives to carrier relationships and organizational objectives, Diana’s keenness of insight and uniquely engaging nature have led her from Human Resource Administration and liaison functions to successful growth as the Personal Lines Sales Manager for California-based P&C Insurer, Proven Insurance where she increased agency commissions by nearly 200% as well as directly markedly successful sales team training programs and protocols based on carefully monitored client and carrier preferences. Further leading to become Vice President of the The Proven Alliance, a market access group spanning 5 states, to owner of her own independent Property and Casualty brokerage. Currently she is the Customer Success Manager for Staff Boom, focusing on process outsourcing for insurance industry back office needs.
Paul Villaluz Weubbe, Foundation President
Paul brings to the Rainbow Foundation nearly 30 years of experience working with non-profit associations in varied board rolls. He has served as the Rainbow Chamber of Commerce President, and as International President of Agriventure, where he developed a number of programs for both organizations that had lead to long-term success. Currently, Paul serves as Vice Chair of the California Apartment Association Sacramento Valley Chapter and on the RainbowPAC Board as CFO. He has served on the Rainbow Foundation as Secretary/Treasurer for the past 3 years and now as President. He is a Professional Property Manager for both commercial and multi-family investment properties in the Sacramento Region and Managing Partner of Billy’s Farm a certified organic Christmas Tree farm. He and his husband R.Pauli have been involved in the Rainbow Chamber and St. Francis Church for a number of years. Paul is an avid cyclist and enjoys traveling, especially the outdoors of Northern California.
Richard Abrusci, President and CEO of Goodwill Industries®
As the President and CEO of Goodwill Industries® Sacramento Valley Northern Nevada, Richard brings a new perspective of executive managerial experience to the Goodwill family. A dynamic and motivated professional with a proven record of generating and building relationships, managing projects from concept to completion, designing educational strategies and coaching individuals to success. His career has included recruiting, business development, real estate, training, program/project management, development and delivery, management of multi-functional work teams and therapeutic intervention with pharmaceutical drug delivery and repurposing. With over 15 years in the nonprofit sector, Richard is a proven leader focused on strategies, techniques and team-based approaches that increase revenue, control risk, preserve capital and expand market share. Richard lives in midtown with his partner, Kenny and enjoys music, food and surrounding himself with genuine people.
Justin grew up in the East Bay but has spent the last 8 years in the greater Sacramento area. He considers himself to be an entrepreneur, a philanthropist and as in individual who always seeking new knowledge and understanding. In his spare time, Justin enjoys the outdoors and traveling the world. Overall, Justin tries to make the world a better place, one day at a time.
Paul “Do Me Moore” Crouch, Eurest Dining Services
A Sacramento native, Paul Crouch has lived in Sacramento since 1975, where he has been and continues to be an active community member and leader since 1994, and a big part of the Rainbow Chamber since 2009 with Drag Queen Bingo. Paul has been employed with Eurest Dining Services, a food service company that operates many business throughout California, for more than 11 years, and currently works at a state office in the downtown area. Paul has been in the food industry since high school, upon graduating in 1986 with a major in catering.
Outside of work Paul is a very active member of the Sacramento community, where he involved with the Imperial court of Sacramento and has held many titles, including Grand Duke, Emperor, Grand Duchess, and Empress three times. He has received many awards and honors for his service in the communith. As emcee of the Chamber’s monthly Drag Queen Bingo charity fundraisers, Paul “Do Me Moore” has helped raise nearly $100,000 for local non-profit organizations, held on the first Thursday of each month at Mango’s in Midtown Sacramento. Paul has also assisted and performed at numerous community events throughout the Greater Sacramento region and in other cities and states.
When not working or preforming (which is not too often ) Paul can be found in the kitchen or local coffee shops, enjoying hanging with friends and family and music and movies (Marvel and DC for the most part). He enjoys being a part of a growing community and being able to give as much as possible to help others in need.
Doug Dransfield, Golden Pacific Bank – Rainbow Chamber Treasurer
Member since 2014, and Commercial Loan Officer for Golden Pacific Bank serving small business in the Sacramento region. Doug has been an active member of the Sacramento business community since 1998, specializes in commercial real estate finance, and also serves on the Board of NorCal CCIM, a national commercial real estate trade organization. Doug enjoys reviewing real estate investment opportunities as well as coaching small business clients on issues of financial literacy, developing business plans and building credit. Doug hopes to elevate, strength and promote our local businesses in this region, and work with others to establish a statewide LGBTQ business chamber in California. Doug is a graduate of UC Santa Barbara, and holds Certificates in both Real Estate Financing from UCLA, and Wine Industry Finance from Sonoma State University.
Alexandra Michel – Big Valley Mortgage
Alexandra is passionate about serving her community and creating connections in order to uplift other LGBTQ-owned businesses and ventures. She and her wife moved to Sacramento from Oakland in 2017 to enjoy the amazing things this city has to offer and to eventually raise a family here. With a Bachelors degree in Mathematics from Mills College and a Masters degree also in Mathematics from CSU East Bay, Alexandra puts her analytical mind to use in a few different ways. For the past two years, she has taught various courses as an adjunct professor in the math department of both Sac City College and Cosumnes River College. She loves to help students understand the most difficult concepts by breaking them down into simpler ideas. Alexandra has also built a business as a mortgage loan officer, and serves her clients by educating them on the home-buying process as well as being a great resource when it comes to taking on a home loan.
The home-buying process can be both stressful and scary, and her main goal is to do what she can to alleviate some of that pressure by making sure her clients understand the impact of their decisions and the options they have.
Kris Ritualo, AARP
Kris serves as the Senior Program Specialist for AARP California. Kris leads several initiatives focused on delivering positive and meaningful social change through community-centered advocacy and programs. She also is the Sacramento Metro lead for the Asian-American Pacific Islander community engagement.
Kris was crowned Empress 17, 26, Regent 30, 32 of Imperial Court of All Alaska and Empress 41 of Court of the Great Northwest Imperial Empire, Sacramento. She spear-headed the first ever Alaska’s “Biking for AIDS” which raised huge amounts of money. She was also instrumental in the development of the “Breast Cancer Awareness Program”, which was her platform as Empress XXVI. She has been recognized for her efforts organizing fund raising events such as “Fund for Prescription Drugs,” Pennies from Heaven”, “Honolulu Marathon for Leukemia”, and the million dollar “Together for Tomorrow” event for one of the local hospitals in Alaska.
Kris penned a column entitled “Behind the Face” for the Alaska’s NorthView Newsletter – a LGBTQ community bulletin of information. Kris received the coveted “Peter Dispirito” Award on September 2002. The Peter Dispirito Public Service Award is presented annually to the person elected by the Alaska Gay and Lesbian Community who has contributed most to the advancement of the community.
Edward Simon, California American Water
Ed Simon currently serves as California American Water’s Director of Business Performance and Supplier Diversity. California American Water services 600,000 people through seven district offers throughout California include approximately 40,000 connections in the Sacramento area. In this role, Ed and his team led the successful implementation of various projects. Under his leadership, California American Water’s supplier diversity program has consistently met and exceeded the California Public Utilities Commission goal since 2009. Over the last two years, California American has provided 45 new diverse vendors with opportunities to work with them. Ed’s tenure with American Water began in February 2001. He has held several positions with American Water including Call Handling Supervisor, Business Services Liaison, Missouri American Operations Manager, Central Division Director, Customer Relations, and California American Operations Vice President. He earned a Bachelor of Art’s Degree in Organization Studies from Fontbonne University in Saint Louis, Missouri and in 2017 earned a Master’s Degree in Executive Leadership from University of San Diego. Although Ed is based in San Diego, he is eager to help the Sacramento RCC Members secure work with regulated utilities across the state.
Stephanie Slagel, Stephanie Slagel-State Farm Insurance – Rainbow Chamber Secretary
Member since 2005, Stephanie has owned her own State Farm Insurance office since 2002 where she and her team help their policyholders protect what is important to them. Whether it be a home, a car, a life, a business, or saving for retirement– Stephanie and her team can assist with any and all of it. In addition, Stephanie has been a past Rainbow Chamber Board member and was awarded the RCC Business Leader of the Year in 2013. She has served on various RCC committees over the years while consistently sponsoring and/or participating in many community events and fundraiser such as the NorCal Aids Ride and the American Foundation For Suicide Prevention Out of The Darkness Walks. She is also an avid music lover and has a passion for traveling to various venues near and far to see her favorite musicians.
Steven Walker, FastBreakTech, CEO/Founder
It was 1999, graduation at El Camino was wrapping up. Steven was part time at Longs Drugs in Bookkeeping, Old Navy folding clothes and building up his wardrobe, and on the side helping friends and family with computers. It was more fun fixing problems and making computers faster that he directed his focus to starting Fast Break Tech. Fast forward, celebrating 20 years in June 2019, his team at FastBreakTech now serve clients through California and the west coast with IT Support, VoIP Telecom, and Cloud Solutions.
Steven found the Rainbow Chamber in 2005 through an ad on a bulky television at the DEPOT. He showed up, met his husband on the first night Jason Russell with Russell CPAs, and the rest is history. Steven served the RCC board for three years developing the first dynamic website, email server, and searchable online database. With all RCC has brought to him, he’s excited to now give back to his community and peers. Let’s do it!
Fred Palmer, Outword Media: Executive Director
Fred is the founder and Publisher of Outword Media Marketing and Events Inc. Now in its 23rd year, Outword Magazine is an award-winning LGBT publication and publishes on the 2nd and 4th Thursdays of each month, providing news and entertainment for the LGBT community, as well as image consulting, logo design, fundraising, and alternative distribution channels to its clients.
Fred is one of the original founding members of the Rainbow Chamber of Commerce and the Rainbow Chamber Foundation and has served several terms as President on each board.
He currently works with many community organizations, doing special events and fundraisers including PFLAG, Davis Pride, SIGLFF, and Sac LGBT Wedding Expo, helping to raise awareness for LGBT issues and to bring in necessary funding. Fred and his team also created Sacramento Drag Queen Bingo, which to date, has raised over $225,000 for local charities and is now managed by the Sacramento Rainbow Chamber of Commerce.
Fred has a Bachelor of Arts degree in Organizational Communications, with an emphasis in Marketing and Business Management, from San Francisco State University.
Caley Coss Financial Advisor Edward Jones
My father always said there are the three big L’s in life, “to live, to love, and to leave a legacy.” I keep those thoughts with me everyday as I work with individuals and businesses to build customized plans to help them reach their financial dreams. We take special care to understand what’s important to you and what your comfort with risk is before you invest your money. Using an established process, we’ll develop a personalized strategy and partner with you and your family throughout your life to keep you on track with your goals. I earned a Bachelor of Business Administration degree in economics from Stephen F. Austin State University (Axe ’em Jacks), and moved from Austin, TX to Sacramento. I enjoy the California weather and the abundance of outdoor activities. I live downtown and enjoy all the local shops and restaurants within walking distance. I am a board member of the Sacramento Rainbow Chamber of Commerce and I volunteer with different LGBTQ community non-profits.
Antonio Mena, Wells Fargo Branch Manager
A seven year veteran of Wells Fargo, Antonio started his career in Reno, Nevada. Antonio and his husband Joel recently moved to Northern California from Seattle Washington where they resided for the past 5 years. While in Seattle, Antonio lead a Wells Fargo branch in the LGBTQ community and was a 4 year member of the Greater Seattle Business Association.
In addition to having a strong passion for leading his team, Antonio is committed to the community he lives and works in. He is currently the Event Chair with the local PRIDE team member network for Wells Fargo and has held this position for the past 5 years. Additionally. Antonio will be undergoing training to become a court appointed advocate for foster youth through the CASA organization in Sacramento.
In Antonio’s free time, he loves to spend time with his husband, Joel, and their two furry kids, Zoolie (5 year old, miniature poodle) and Kobe (12 year old Boxer/ Pit-bull). He enjoys scouting new restaurants and trying new foods. Antonio also loves spending time outdoors doing activities such as hiking and camping to rejuvenate the body and mind. A health enthusiast, he enjoys physical fitness and preparing healthy meals.
Antonio hopes his personal and professional experiences will contribute towards the SRCC’s promotion of diversity, inclusion, and equality for all.